5 Steps To Optimize Your Instagram Profile

I am sure you hear the word ‘optimization’ all the time and people tell you that your profile needs to be optimized. What does this really mean???

Optimization is when you use keywords to enhance your profile, website, posts, and anything that has copy in it. Think about what words you frequently see associated with your niche. These are words that people are using to optimize their copy. 

To find these keywords, do a quick search on Google or Instagram. Start typing a word or phrase associated with your niche, what you sell, or your offer. Take note of the other words that come up in the search bar. These are your keywords. 

Optimizing your Instagram Profile goes a little beyond just keywords so let's get into it!

Here are 5 things you need in your Instagram Profile:

1. Have a clear photo of you or your logo

   1. If you are your brand, make your profile photo a professional headshot of yourself. 

   2. If you have a product or digital service, make your logo your profile photo.

2. Username

   1. Your username is how people will find you. DO NOT make it complicated. This means do not add a lot of periods or underscores that can make it difficult for you to be found.

   2. Make your username your business name or experiment with common abbreviations if your business name is long.

3. “Name Field” 

   1. When you go into ‘edit profile’ you will see a section labeled ‘Name.’

   2. This section should tell who you are and what you do.

4. Bio

   1. You have 150 characters to win people over in a matter of seconds.

   2. Use this area to tell people how you help them, what you can provide, your services, and how they can work with you. 

   3. You do not have to write all of those things but make sure to speak to your ideal client and their pain points.

5. Links

   1. Always add links to your website and/or offer.

   2. Having a link with a lead magnet is a great way to help you capture emails and build your email list!

Okay, now it is time to optimize your bio based on these 5 steps! Make sure that when you create captions you continue to use keywords that you know your ideal client will be searching for. 

Optimizing your profile will help your ideal client know if you are the person who can help them or not. It will also tell the algorithm more about you and push your profile out to the right people.

Email me or direct message me on Instagram if you have more questions about optimizing your profile!

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